Generative, Evaluative, Qualitative, Quantitative, On-site, Remote
We find that every hour of UX research saves 10+ hours of costly development. The number one question we get asked is, “When should we do UX Research?” The answer is simple: anytime. It’s never too late or too early to start research on your digital product. Whether you need to gather information that will define your mobile UI or if you need usability testing on your enterprise software, we can help.
UX Research is essential. Too many great ideas and applications have failed because smart people sat around a table deciding what their customers wanted without ever talking to them. Don’t travel blind, the earlier and more often your UX researchers touch base with your customers the quicker the journey.
At InMotion our UX researchers meet in-person and remotely to gather user-centric insights to inform product design. UX research can be a standalone engagement to gather data on a product you already have or it could be the first step in the development of a new project. No matter where you are in your product lifecycle we can offer you actionable insights every time.
Read articles and blogs we have published on UX research here.