Pharmacy at Your Fingertips
Product: Pharmacy App
Company: HEB
We documented several hundred enhancement opportunities and ultimately made a recommendation to create a new pharmacy application separate from the larger general application.
Our embedded team of software engineers worked alongside their own developers and created the foundation framework for future applications.
We were able to build consensus within H-E-B as we worked with their Pharmacy and Marketing departments and various other stakeholders.
The improvements made from iterative design and extensive user testing raised the app rating from 1 star to 4.7 stars.
Company: HEB
Backstory
HEB Pharmacy currently serves customers in more than 340 stores in Texas and Mexico. InMotion was brought in to analyze the existing application to determine possible reasons for low adoption and a poor usability score.We documented several hundred enhancement opportunities and ultimately made a recommendation to create a new pharmacy application separate from the larger general application.
The Opportunity
Create better prescription adherence. Studies show that taking medications as prescribed can improve outcomes for patients’ health and well-being. More revenue when prescriptions are filled predictably.The Big Deal
HIPAA’s restrictive security requirements require users to reestablish tokens constantly. Using native mobile OS security and API integrations, we were able to vastly improve the user’s experience.Call Outs
Enhanced customer benefits- Tailored functionality to identify pills
- Medication contraindication tools
- Schedule reminder
- App works independent of connectivity and time-zone changes
The Plan
We introduced H-E-B leadership to our process of design thinking. We included key stakeholders in weekly user testing. As we validated our designs, we redesigned the entire application, including backend systems.Our embedded team of software engineers worked alongside their own developers and created the foundation framework for future applications.
We were able to build consensus within H-E-B as we worked with their Pharmacy and Marketing departments and various other stakeholders.
The Outcome
Working with the client’s desire to get it done right, we developed a custom mobile application in a phased approach, starting with an MVP launch followed by a multi-year product roadmap that we fully supported with Project Management, Mobile Development, Back-end Services, QA, UX Research, and Design.The improvements made from iterative design and extensive user testing raised the app rating from 1 star to 4.7 stars.
Highlight Reel
- Payment Integration
- Business Analysis
- Interaction Design
- Mobile Development
- Product Strategy
- Project Management
- UX
- Visual Design
- HIPPA
- Cloud Services
- API Design
- Release Management